Home » Courses » Creative Media Production (Multi-Media Journalism) – BTEC Level 3 Extended Diploma

Creative Media Production (Multi-Media Journalism) – BTEC Level 3 Extended Diploma

The course is suitable for individuals who have a particular interest, or are considering a career in the Creative Media Industries including: Journalism, Photography/Photo-journalism, Copy/Media Writing, Graphic and Web Design, Production Management and Marketing.

Entry Requirements

You should have achieved a minimum of five GCSEs at grade C or above, including English Language or successfully completed a BTEC Level 2 Diploma at Distinction level with English GCSE grade A-C. (Relevant work experience and/or prior learning will be considered for mature entry onto the course.)

Desirable subjects: Media Studies, ICT, English Literature

Applicants should be able to demonstrate ability and interest in writing and journalism, and a willingness to work and succeed in the industry are very important.

Course Content

Are you considering a career in journalism? Maybe public relations or press liaison – in fact any career within media communications? It’s a competitive industry but journalism in the 21st century is fast changing and full of opportunity for those who want it.

Places at universities, which offer good links with the media industry, are highly sought after; so are media organisations that offer “in-house” training or apprenticeships. Whether it’s a university place, workplace or apprenticeship, this technology driven industry demands a multi-skilled workforce, which demonstrates initiative, creativity and determination.

This course aims to give you the cross platform skills that are required for today’s journalist. It will focus on journalism in Newspapers, Magazines, Television, Radio and On-line.

Over two years you will study a minimum of 18 units, involving practical and theoretical approaches to the contemporary media industries. With a focus on journalism, photo-journalism, page layout, media theory, media law and technical skills, the course will deliver a comprehensive knowledge and understanding of the Creative Media industries.

You will work on live practical journalism assignments and a wide range of challenging creative briefs, with the aim of gaining professional experience, developing skills and making links with local and national industries.

Core Units:

Understanding the Creative Media Industries

Critical Approaches to the Creative Media Industries

Communication Skills

Research Techniques

Production Management Techniques

Additional Units:

Digital Graphics/Graphic Narrative Production

Page Layout and Design

Copy/Factual Writing

Interview Techniques

Working Freelance

Photography & Photographic Practice

Digital Communications

News Production for Radio

Marketing & PR

How will I be taught?

By way of a range of teaching and learning methods and styles, appropriate to the particular unit content and guidelines including: direct exposition/lecture, creative/practical and written assignments, professional briefs, debate and discussion, creative workshops etc.

How will I be assessed?

A carefully structured process of continuous assessment will evidence and grade your progress and achievements. A combination of written/theoretical and creative/practical assignments will be undertaken as part of the process of knowledge and skills acquisition and completed to given deadlines. As far as is possible, these Assignment Briefs will be based on, or closely reflect professional practice and live scenarios.

Will I need any extra equipment?

All essential resources/equipment will be provided – you will be using iMacs equipped with the latest Adobe Creative Cloud graphics, sound and video editing software and have full use of our dedicated photographic and television production studio.

You will be expected to provide a Memory Stick.

Useful text books, reading, websites and information sources will be recommended to you.

What qualifications will I get?

On successful completion of the course, you will be awarded a BTEC Level 3 Extended Diploma in Creative Media Production.

What will it allow me to do in the future?

The Extended Diploma will provide a high level of theoretical knowledge and a range of creative, visual literacy and writing skills, required for learners seeking a career in the creative media/journalism industries. The course will also prepare individuals for progression into higher education or Professional/Vocational Qualification courses, as part of a chosen career path.

Course Information

As one of the principal aims of this course is to prepare you for the work place, we will, whenever possible, provide you with useful and relevant points of contact with media institutions. Work experience, although not compulsory, can provide invaluable experience and enhance your learning. If any learner wishes to take advantage of opportunities that they discover, or that they are directed to by course lecturers, they will always be encouraged to do so and receive support and guidance from the College.

Students, aged over 19 on the 1 September of the year the course commences will be required to pay tuition and assessment fees. If you are in receipt of an income based benefit please ask about financial assistance, which may be available.

This course no longer attracts government funding subsidy for students aged 24 or above on the start date of this course. To help pay for these fees you may be entitled to the 24+ Advanced Learning Loan.

Please contact Customer Services on 0800 056 0511 or email customerservices@southdowns.ac.uk for further information.

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